Guide
Why ChatGPT doesn't know my business
If an assistant shrugs when someone asks about you, it's almost always one of these five reasons. None of them require a new website.
1. Your content only loads in a browser
Many modern site builders draw the page with scripts. Assistants read the plain page and see a near-empty document — no services, no prices, no address.
2. Something is quietly blocking the crawlers
Firewalls, "bot protection" plugins and robots rules frequently block assistant crawlers by default. The site works fine for people, so nobody notices for months.
3. Your pages never say the obvious things
Businesses often assume visitors already know what they do. "Quality you can trust" tells an assistant nothing. "Family-run electrician serving Leeds since 1998" tells it everything.
4. Your details are inconsistent
Two different phone numbers, an old address in a directory, a trading name that doesn't match your website. Each conflict lowers confidence, and low confidence means silence.
5. Your best information lives in an image or PDF
Menus, price lists and opening hours saved as pictures are invisible as text. Put the same information on the page in writing, even if you keep the image too.
How to tell which one is yours
Run your address through the free check. It fetches your page the way an assistant does and reports back in normal words: what it could read, what it couldn't, and what to change first.
Find out which one applies to you
Run the free check and get plain-English results in about ten seconds.
Check my website →Questions
My site looks great. Why can't AI see it?+
Your browser runs the code that builds the page. Most assistants don't — they read the plain page the server sends. A site can look perfect and still be blank to them.
Could I be blocking AI crawlers by accident?+
Yes. Security plugins, firewalls and a mis-set robots file often block assistant crawlers alongside bad bots, without anyone noticing.
Is a brand new website the problem?+
Partly. New sites take time to be discovered, but readability matters far more than age — an unreadable old site never catches up.