AI website readiness

See how AI sees your website.

Your buyers increasingly ask an assistant before they ask you. AI website readiness is the measure of whether those systems can fetch your pages, understand what you do and quote you accurately. Most sites score far lower than their teams expect.

No install required for the free check · 30-day product trial after signup

AI readiness

acme.com · 42 pages checked

74
Crawlable content88
Structured data55
Answer coverage71
Entity clarity82

Top fix

14 product pages render pricing only in the browser — AI crawlers see an empty table.

The framework

Five questions every marketing leader should be able to answer

Readiness is not a single score. It is five distinct capabilities, each with its own failure mode and its own fix.

01

Can AI reach your content at all?

Most AI crawlers do not run JavaScript. If your pricing, specs or answers only appear after hydration, they simply do not exist for the models describing you to buyers.

02

Does AI understand what you sell?

Entity clarity decides whether a model can state your category, product names, locations and differentiators without guessing — or hallucinating.

03

Do your pages answer real buyer questions?

Answer engines quote passages, not pages. Coverage of the questions your market asks determines how often you appear inside an answer.

04

Which AI systems are actually visiting?

GPTBot, PerplexityBot, ClaudeBot and Google-Extended each behave differently. Knowing who reads what, how often, tells you where your visibility is real.

05

Is any of it turning into demand?

AI referrals, assisted sessions and returning crawlers connect readiness work to pipeline instead of leaving it as a technical checklist.

Methodology

How the assessment works

We experience your site the way an AI crawler does, then translate what we find into a prioritised list of changes.

  • Fetch key pages without JavaScript, exactly as most AI crawlers do
  • Score accessible content, structure, schema, entities and answer coverage
  • Compare against the crawler activity we observe on your live site
  • Rank fixes by the visibility they unlock, not by technical severity
  • Re-measure after each change through returning crawlers and AI referrals
Who it is for

Marketing leaders accountable for organic demand

You need a defensible answer to 'are we visible in AI search?' that is grounded in observed behaviour rather than opinion.

Who it is for

Agencies proving value beyond rankings

Readiness scoring gives you a repeatable audit, a clear remediation plan and a before/after metric clients understand.

FAQ

AI readiness, answered

What is AI website readiness?+

AI website readiness measures how well AI assistants and answer engines can fetch, parse, understand and cite your website. It covers crawlability without JavaScript, structured data, entity clarity and whether your pages actually answer the questions buyers ask.

How is it different from technical SEO?+

Technical SEO optimises for ranking in a list of links. AI readiness optimises for being understood and quoted inside an answer. Many sites rank well yet return almost no readable content to an AI crawler, because their content is rendered client-side or buried in components.

How do you measure it?+

We fetch each important page the way most AI crawlers do — without executing JavaScript — then score the accessible content, structure, entities and answer coverage. Alongside this we track which AI crawlers actually visit, what they read and how often they return.

How long does an assessment take?+

The free check returns a score for your homepage and key pages in under a minute. A full readiness report across your site is available inside the product during the 30-day trial.

What do we do with the results?+

Each finding maps to a specific fix — server-render this content, add this schema, answer this question on this page. After the fix, crawler return visits and AI referrals show whether it worked.