The bot intelligence layer for AI-era marketing

Know every bot.
Own your AI visibility.

Bot Analytics shows you how bots behave on your site, blocks the fraudulent ones, and tells you exactly what AI assistants can read — and answer — about your brand. It's how marketing teams move a legacy website onto AI platforms.

4.2kb script · No cookies · GDPR-compliant · Works on WordPress, Webflow, Next.js

Crawler's-eye viewAI readability
/pricing
Rich JSON-LD, strong headings
92
/product/bot-scoring
Thin meta description
78
/case-studies
Content requires JavaScript
41
/blog/ai-crawlers-2026
Answers 6 tracked questions
88
1 page invisible to AI crawlers — content renders client-side only.

The platform

Four answers your analytics can't give you

Insight

Bot behaviour, not just bot counts

Session depth, dwell time, crawl paths and country for every agent hitting your site — compared side by side with your human traffic.

Protection

Fraud and scammers, stopped at the edge

Credential stuffers, scrapers and form spam get blocked before they reach your pages or your CRM. One decision endpoint, any stack.

AI visibility

See your site the way an AI crawler does

We fetch your pages without JavaScript and score what GPTBot, ClaudeBot and PerplexityBot can actually read — with the fixes that raise the score.

Demand

The questions bots are asking about you

Track referrals from ChatGPT, Perplexity, Copilot and Gemini, and see which topics AI crawlers keep coming back for.

AI visibility

If AI can't read it, AI won't recommend it

We fetch your pages exactly like an AI crawler — no JavaScript, no cookies — and score what's actually readable: title, headings, structured data, crawlable word count and entity clarity. Then we tell you which fix moves the score.

  • Per-page AI readability score with prioritised issues
  • Detects client-side-only content that crawlers never see
  • Extracts the questions each page is able to answer
  • Tracks which AI crawlers actually returned after your fix
Site AI readability74
Crawlable content88
Structured data55
Answer coverage71
Entity clarity82

Bot demand

The questions behind your bot traffic

Assistant referrals and crawler paths reveal what people are asking AI about your category — a content brief you can act on this week.

ChatGPTWhat is the best bot analytics tool for marketers?214
PerplexityHow do I stop AI crawlers from scraping my pricing?168
CopilotIs bot traffic inflating my Google Analytics?121
GeminiHow to block credential stuffing on a WordPress site96

Pricing

Priced by monthly visits

Simple, traffic-based tiers. Full detection on every plan — you only pay as your traffic grows.

4.2kb script Async loading Edge detection

Free

Up to 10,000 visits / month

See who is really visiting your site.

€0/month

No overage — upgrade when you outgrow it

  • 1 site
  • Bot vs human split
  • Top bot sources
  • Basic dashboard
  • 7-day history
Start free
Recommended

Basic

Up to 100,000 visits / month

Understand bot behaviour before it distorts your analytics.

€19/month

€8 per additional 100,000 visits

  • 1 site
  • 30-day history
  • Behaviour & fraud dashboard
  • AI readability audits
  • Assistant referral tracking
  • Email alerts + CSV export
Choose Basic

Pro

Up to 1,000,000 visits / month

Run AI visibility and bot defence across every site you own.

€79/month

€12 per additional 250,000 visits

  • Up to 5 sites
  • 90-day history
  • Question bank & topic demand
  • Webhook & API access
  • Slack + email alerts
  • Team access & priority support
Choose Pro

Need more than 5M visits/month or custom requirements? Contact us.

FAQ

Questions marketers ask

How is this different from bot management in a WAF?+

A WAF is built for security engineers and only answers 'block or allow'. Bot Analytics explains behaviour, quantifies the impact on your marketing data, and turns AI crawler activity into content actions.

Will blocking bots hurt my AI visibility?+

No. Search and AI crawlers are allow-listed by default — you only block traffic classified as spam or fraud, and every decision is overridable per bot.

How do you measure AI readability?+

We fetch each page without executing JavaScript, exactly like GPTBot or ClaudeBot, and score title, headings, structured data, crawlable word count and answer coverage — then list the highest-impact fixes.

Is it GDPR compliant?+

Yes. We fingerprint bots, never humans. No cookies, no PII, no consent banner required.

Make your website legible to AI.

Install Bot Analytics in a minute. Understand your bots, block the fraud, win the answers.

Start free →