How to get your business mentioned by ChatGPT

1. Make sure your words exist without JavaScript

Assistants usually read the plain version of your page. If your text only appears once the page finishes loading in a browser, they see an empty shell. This single problem is the most common reason a good business is missing from AI answers.

What to ask for: "Can our main page text be in the HTML the server sends, not added afterwards by scripts?"

2. Say plainly what you do, for whom, and where

Write one short paragraph near the top of your homepage: your trade, your customers, your city. Assistants quote sentences; give them one worth quoting.

3. Label your business details

Name, address, phone, opening hours, services and prices should be marked up as business information, not just styled text. That's how an assistant answers "are they open on Sunday?" without guessing.

4. Answer real customer questions on the page

• How much does it cost?
• Which areas do you cover?
• How quickly can you come out?
• What makes you different from the shop down the road?

Use these as headings with a short answer below each. Question-shaped content is exactly what assistants look for.

5. Be consistent everywhere else

Your business name, address and phone number should match across your website, maps listing and directories. Conflicting details make an assistant less confident, and low confidence means it recommends someone else.

6. Check that assistants actually arrive

Once the fixes are live, it's worth seeing whether AI crawlers really visit and which pages they read. That's the difference between hoping and knowing.